Now more than ever, the ability to attract, engage and bring visitors back to your website is critical to the success of your company. If you are looking a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company. Below are the top ten benefits, in no particular order, of adding custom video to your website.
Give Your Company a Personality
You can claim to be a hip, cool, fun company that is dedicated to solving its customers’ problems and delivering on their needs until you are blue in the face (or would that be blue on the webpage?). But why not use a video to drive home that message?
Sure, those “get to know us” profiles where your employees talk about their cat or underwater basket-weaving hobby are great, but what better way to accurately present your company culture and personality than through a custom video of your team in action.
Stand Out from Your Competition
In a world of “me too” companies, custom video is a great way to differentiate yourself from your competition. The simple truth is, not many companies have the vision, the creativity, or the guts to put a living, breathing representation of their company and product/service on their website. Those that do will have a major advantage over their competition. Whether your industry is highly commoditized or highly specialized, utilizing custom videos on your website will make you stand out.
Engage Your Website Visitors
We hinted at this benefit above. Custom video is a great way to bring visitors to your website through improved search engine rankings, get them to focus on your message in multiple ways (visually, audibly, etc) and get them to spend more time on your website. This mean they are spending more time exposed to your value proposition, calls to action, etc.
Custom video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them. This is the difference between passive and active engagement. As a rule, people learn and remember information better if they are actively engaged. Custom video accomplishes the goal of your website actively engaging visitors.
Drive Traffic to Your Website
Search engines LOVE new content, whether it is fresh copy, a new blog post, a press release, or a custom video. Every time you add content, your search engine rankings will see an uptick. So, why not go the extra mile and make that fresh content a custom video? You can even multiply the search engine bump by using targeted keywords (limit to 1-2) in the video title, tags and description. Don’t just add the video to your website, create a channel on YouTube (did we mention that Google owns YouTube) to really maximize the SEO benefit as the result of your video (make sure you use key words to promote on YouTube) being on multiple locations, with none of the duplicate content issues.
Plus, you can maximize the benefit of improved SEO by sharing the video through your social media networks. Check out the “increase your reach” benefit below to learn more.
Don’t feel as though you need to limit your video to merely being informative, it can also so be entertaining. It can even be, dare we say, FUNNY! In fact, unless the video is of a technical or legal nature, you should make an effort to have the video be entertaining as well as informative. After all, that is how viewers will remember it, share it and maybe even make it go viral. Wouldn’t that be sweet!
Quickly Deliver Your Message
Unless your website visitors have crazy speed-reading skills, it is a safe bet that they digest information they see and hear faster than information they read. Because of this, a custom video is a great way to get your message across in a format visitors will quickly and easily digest. We’re not saying video should completely replace written content, but it is a great complement to your copy and will strengthen your message overall.